5 Ways a Chief Marketing Officer can Help You!

Marketing your business is the most essential consideration when looking to increases your ROI. Large corporations are able to afford a marketing department, overseen by a chief marketing officer. It’s the smaller, fledgling businesses that do not have the capital for such tools. Don’t despair though because with the right support your business will not be left behind.

The current question on the minds of all businesses is, “Who needs a CMO anyway?” While CMO’s were born with the advent of the .com industry, the job has not been around long enough to be fully defined. According to this Forbes article, a CMO’s primary concerns should be:

1.Researching consumer demand so your business can meet their needs.

2.Directing the development of new products while maintaining the consumer’s interest in the staple products of your business.

3.Marketing the products to the public. It is important to note though that if items 1 and 2 are not addressed, no one is likely to sit up and take note of your campaign.

4.Analyzing the company’s revenue in regards to its fiscal goals.

5.Meeting the company’s margin goals which include product creation, pricing, and marketing.

This is a daunting list for certain. In fact, that is probably why some call being a CMO “the most dangerous job in business.” In fact, competent CMO’s must “…grasp not only advertising and promotions but also public relations, IT, finance, manufacturing, customer service, and branding across global markets.” In other words, a CMO must be a wearer of many hats and a jack of all trades.

It is perfectly understandable to feel a bit daunted by this information. After all, you are already in charge of every other detail within your business. How can you readily become the expert in yet another?

Perhaps the answer is found in a coach who serves as your “virtual chief marketing officer and executive advisor to help you build your brand and put the strategies, systems and support in place to CATAPULT your business.” With such an experienced coach you do not have to be master of the CMO’s domain—you may rely on the coach to guide you in this regard. As the proprietor of your business, you will always be in charge of all aspects, but it would be efficient to have someone well-versed as a chief marketing officer to encourage, support, and guide your goals to a reality.

Please contact us today so that we may provide your aspirations with more “CLARITY, FOCUS and CONFIDENCE to get more clients, make an impact and achieve financial freedom.”

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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