3 Tips for Creating Great Marketing Plans

Create Your DreamsPeople sometimes assume that opening their very own business is easy. However, it takes more than money to make a business thrive and survive. We live in a world wherein we have a lot of competition with whatever things we decide to venture on. It is very important to make sure that you have a good marketing plan, so that you can safely and steadily be on track as you take your business upwards.

But remember, creating marketing plans is more than just drafting a bunch of strategies on a piece of paper. There are actually important factors involved in this. Here are three helpful tips in creating good marketing plan.

Firstly, one of the things that you have to remember is, you have to be highly motivated. There are times when a business plan seems promising but because the owner is not that determined to succeed, the business fails. Entrepreneurs would have to be “hands on” with their business especially during the first years when it is still very fragile. Entrepreneurs should make sure that they are not only using their knowledge, but their instincts as well–because it is a very big factor.

Second thing you have to remember is, your plans should be concise and concrete. If you’d just put together generalized ideas in your marketing plan, then it will not succeed. You should specify what your goal is (precisely), who will be in charge of your goal, and what people around you or your staff should do in order to help. Also, remember that you have to be specific about the day you would like your goal to be reached. This will make you strive more.

Lastly, remember that your plans would have to be measurable. You have to keep your goals reachable. You can’t expect to become big in the industry that you chose overnight. Have a big goal, but also accept that it may take a while for you to achieve it—years even.

You have to work hard to achieve success. But in order to reach that point, you have to make your dreams precise, concrete and “big yet attainable.”

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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