Top 4 Social Media Strategies for Entrepreneurs

Do you have a social media strategy yet?

If not, then you are missing out on a whole new game-changing opportunity here.

Research shows, businesses that implement social media marketing are by far, ultimately more successful than those who don’t. Through social media marketing, your business can reach a whole new range of potential customers that were before deemed, a bit hard to reach.

But in order to have successful social media marketing, you need to create a strategy first. Here are four awesome social media strategies in order to jumpstart your social media marketing success.

1. Assessment and Planning.

This is the very first step. You need to honestly assess where you are right now, where your business is headed and who your target market is.

Build a plan. Cover all your basis.

  • Will I have enough time to invest in this?
  • Do I need help? If not, do I need to hire help?
  • How many platforms do I need to use?
  • Who are my customers? How will I reach them?
  • Where can I find my targeted market?

You can’t just spread the word to every single web user on the planet– it takes time and money and a super-huge list to do that. You need find your target demographic, your preferred market and find out how get their attention.

For example, if your business is about shipping sportswear online, then you need to research where the “young male” demographic is. It’s useless to advertise or market to women or the older generation too.

Write this all down and cover all your basis. Plan it all out extensively.

 2. Implementation

When you have settled all the planning and assessing details, you are now ready to execute with little hindrances. You already have an idea on the steps you need to do, so execution will go smoothly.

Tips: Build a Facebook and Twitter business pages. And link it to your constantly updated (with helpful articles) company blog. In which case, will lead you to…

3. Monitor, study and learn.

This is your first time after all. And you only have a vague idea about your customers. There’s so much more you can learn.

Constantly monitor your progress, while keeping an eye on you customers. Regularly ask for suggestions, complaints or for anything at all (this is where you learn the most).

And never forget to research, research, research. You don’t allow yourself to get stagnant, you need to continue evolving! Which leads us to…

4. Innovate

You are constantly evolving, as are your customers. There are always tons of changes and innovations to be made. You need to constantly discover new stuff to entice your targeted market more. You never stop, you are an entrepreneur, you go far and beyond to achieve success at its fullest.

Follow these four steps and you are sure to achieve social media marketing success!

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

Comments

  1. This is a great strategy for using social media efficiently and effectively without wasting time – thank you so much, Deb, for reminding us of the importance fundamentally of planning first. It also remidns us to check, measure and make decisiosn as we go along as to where we spend the most time and effort. Great post!

    1. Debra Zimmer says:

      That’s right Alison. It’s so easy to forget to plan first. Put if you know exactly what you are posting, why and, most importantly, for whom, you will create the strongest engagement with your clients.

  2. Lisa Tener says:

    I love this! Any suggestions about how to stimulate the innovation step?

    1. Debra Zimmer says:

      Lisa, a lot of innovation is really incremental improvement. We all like to think we are highly innovative and coming up with new ideas all the time. Most ideas are based on a combination of existing ideas that we have just pulled together in a new way. This is why measuring and monitoring your success and failures are so important. For example, you can create 10 twitter posts all promoting the same event. Each is a variation on the same theme, just said in different ways. You can use a tool like Hootsuite to measure how many clicks you get on the link included in your tweet, and to track retweets. This allows you to see which tweets, or headlines, were most successful with your ideal client. You then take the top performing headlines from that first batch and create 10-15 new headlines or tweets and see how they perform. You can than reuse those best performing headlines in your blog and elsewhere. What I have found is that my second batch of tweets wildly outperforms my first batch of tweets.

  3. Dianne says:

    Good information. Great post. I think the piece about having the time or a strategy for implimenting the plan is key.

    1. Debra Zimmer says:

      It is Dianne. We need to assess our resources, prioritize them and then identify which items we can outsource and which we need to wait until later to do.

  4. Adalia John says:

    Thanks for these tips Debra, they are clear and easy to follow. Successful entrepreneurs and small/medium size businesses leverage their time by using others for Social Media Marketing … smart move.

    1. Debra Zimmer says:

      Yes Adalia. There are a lot of blogging and social media tasks that can be outsources to someone else to free up your time to focus on the revenue producing aspects of your business.

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