Should I be on Pinterest? How to get started [Infographic]

Have you heard the buzz about Pinterest? You may be wondering what it is and if its worth your time to pay attention to it. How does it help you as a service professional, a coach, author or speaker to share your brilliance with a wider audience?

If you have visual messages and content, like a book, infographics, pictures, charts, art, photos or even videos, Pinterest will be of value. If you market to a consumer, especially women, you'll want to be on Pinterest. Here is an infographic with more details on the Pinterest demographic.

Source: via Debra on Pinterest


Need help deciding if you should be on Pinterest? This Forbes Pinterest Infographic can help.


To get started on Pinterest you will:

  1. Request an invitation at
  2. Receive an email invitation with directions to set up your account. Make sure you include your personal branding in your profile.
  3. Invite friends to connect with you using Facebook or Gmail. You can "follow" anybody you like.
  4. Begin "pinning" pictures to a board. A board is a collection of pictures based on a theme of your choosing. "Pinning" is like sticking pictures on a cork board.
  5. Add a "Pin It" button to your website or blog. Get it here:
  6. Include a description. You have 500 characters. Make is personable and readable by others to draw them in. Include keywords as descriptions are SEO'd by Google. 
  7. Engage others by pinning their images from their websites. You can repin and like their pins. Comment on their pins.
  8. Include images/videos with your articles on your site or blog. Pin them to Pinterest. Include a link in the description to purchase your product/service. make sure less than 1 out of 10 items you pin are yours to sell. Pinterest is about interacting and sharing with others, not just pushing your own stuff.

That's all. Have fun pinning.

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.


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