Facebook for Business Market Research

Wow, I've been so busy this past month with clients and preparing for my upcoming series on Facebook for Business. I'm launching LIVE seminar series next month here in Denver. I hope to be rolling it out online soon.

You see, it all started while I was teaching the social media segment of my Be Found Bootcamp. I turned to my husband and said "this is all changing so quickly, I can't keep up with all of it. Facebook alone has gotten so huge! It's become such a great resource for small business owners to reach their customers."

Once it was out of my mouth, I had to stop. Every good marketer knows you need focus. You need to focus in on something, grab a foothold and build from there. Was this my new focus?

Did I just perceive a demand or was there really one there? So I tested the demand for it. I went talked to some clients and said "I'm thinking of offering a Facebook for Business class, what do you think?" The answer, "When?"

Then I asked my hair stylist who had just opened up a new salon. I asked her "I'm thinking of offering a Facebook for Business class, what do you think?" The answer, "When?"

I tested it with some more of my clients. Same question, same answer. I went to a meeting of a group of which I am a member (so they know me). Same question, same answer.

I went to some more networking groups. I stood up and said "I'm holding a Facebook for Business class and if you are interested please contact me after the meeting." The result? 25% gave me their cards.

Now as an experienced business person I know that with no preparation, no flyer, no introduction, no sponsor, basically, no one in that room had ever heard of me except for my 2 minute self-intro, that these were amazing results. 25% of people who had never heard of me were interested in learning more about my product. Now, THAT made me stop in my tracks. I found a really BIG need in the market. I thought "Let's go serve it".

So that's what I am doing at the moment. Serving the needs of my market.

I'm sharing this because I want you to see the process. It's really simple to do some market research. You get an idea and you ask for feedback from your audience. You tweak and you get more feedback. It's OK to not get it right the first dozen times. Just keep going until you find the right words, the right need and the right audience.

Market research doesn't have to be hard. It doesn't have to be complicated. It just requires a few simple steps and opening yourself up to indifference, possible rejection and eventually you find the sweet spot.

The key is to find a demand for something. It's so hard to try to sell something that people don't understand they need. It's much easier to find something they want, then give them what they need. I've heard that phrase before, but didn't understand that what they want and what they need could be 2 different things.

Please use the comments section below to share what has worked for you. What have you found that your market craves? How have you tweaked what you offered to match that? What are some simple ways you've tested your products or services with your market?

If you are in interested in learning more about my Facebook for Business classes., or perhaps you want me to teach an online version, or you want me to speak on the subject, please let me know (give me some feedback). Click here to learn more…

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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