How to Grow Your List, Fast!

Turn Your Business into a Bullet Train

Your marketing engine Attracts Your Ideal Customer so you get more leads and build your list, FAST. It automates tasks so you get leverage and speed to grow.

Your business success starts with your marketing engine. Just like an engine powers your car, your marketing engine powers your business. You need to get your word out to attract your customer. That’s pretty obvious. What most people don’t know is that you then need to provide value to them so that they raise their hand and shout “ME, ME, ME! I want what you have!” And at that moment, you capture their name and contact information.

Why do you need to capture their name and put them on your mailing list? Having their contact information in your mailing list enables you to build a relationship with them. And, as long as you are providing value to them, they will continue in the relationship.

How do you create this marketing engine that attracts just the right customer AND inspires them to raise their hand and shout out “PICK ME!”?

Let’s start with the components of that marketing engine.

At the core of your marketing “engine” is your website and blog with a form for your customer to sign up for something free, like a free report or newsletter/ezine. This is a critical piece. It is the foundation for capturing your customer’s contact information and continuing to build the relationship with them. So you need a website or blog to send your leads to and then on it you need a web form that collects their name and email address. That web form is the place your customer raises their hand and says “I want more”.

When your prospect gives you their name and email, you then add them to your mailing list so you can continue to build a relationship with them. A newsletter or ezine is the primary vehicle that builds and nurtures the ongoing relationship with your customer and keeps you in the front of their mind so that when they are ready to buy, they think of you.

Now on top of that core motor of the web page with web form and newsletter, you have layers of marketing tactics which feed that motor and make it turn. These are the tactics that attract your ideal customers to your engine and fill your mailing list. These tactics are like the gears that turn the motor of your business.

These are some of the things you learn in my “Be Found Bootcamp” which you can learn more about by listening to this free call “The 5 Keys to Attracting Your Ideal Customer” (note, here’s YOUR chance to raise your hand). On this free call I teach you how to add in gears (or marketing tactics), one at a time, and to get the gears to start turning to make your marketing engine more powerful.

bullet trainNow, if you remember anything about gears, the more gears that work together, the less effort it takes to make them turn and accomplish your task. Remember that? You need to know how to add gears to your engine and get them all working together in unison so you get leverage.

You want those gears to start spinning by themselves so you can walk away and they keep working for you. They keep drawing new customers to you even though you’ve moved on to something else. You want to be able automate or even delegate those repetitive tasks.

To get leverage in your business and to free up your time to focus on your gift, your product or service, you need to think of your business like a bullet train (efficient, automated and fast) and your marketing as the engine that powers that train. That engine contains your core lead collection system and then you add marketing tactics and gears to attract your ideal customer and fuel the train. The more gears you add, and the more efficient they work, the faster your train zooms off to fulfill your dreams.

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

Comments

  1. Lisa Tener says:

    Hi Debra,
    I liked your comment on the NY Times article on e-mail frequency. I’d love to hear more on that topic–I think we’ve had more unsubscribes since moving to one newsletter/week (vs. every other).
    I’m wondering also if I need to shorten my introductory letter in my e-mails–what is the best way to start–cut to the chase and start wtih tips? Summarize what people will find in the newsletter? Highlight the big stuff?

    1. Debra Zimmer says:

      Thanks Lisa! Wow, I’m amazed you saw my comment. You know, I’m finding that when I start out sharing something personal or emotional about me, people respond. My last few newsletters have started with a personal note and its more personal than business. It ties business in at the end, but that personal note that relates to people where they are and taps into the emotion is what connects. I’m trying to include more of that in all my articles. And stories. By nature I’m fact oriented in my thinking, so stories and emotions are something I have to “think” about including.

      It’s OK to have people unsubscribe from your newsletter. It means they aren’t really serious about what you have to offer, in your case, writing and marketing their book. The fact that more of them are unsubscribing due to the increased frequency of your newsletter may just mean you are cutting the dead branches from your vine. It frees up more space for new ones to breathe.

  2. Linda says:

    Hi Debra,

    You have a great concept with building lists and comparing it to a train – love it. Now, I just have to start building up my list – as it stands right now, I just have a few emails and the silly part is that I am afraid if I send out too much they will unsubscribe. I need to get that out of my head and charge forward and concentrate on building my list and keeping it on autopilot 🙂

    Thanks for the inspiration!

    Linda

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