How to improve ecommerce conversions

Don’t you hate when you get a great idea at 2am? Especially one too long to write down on a pad of paper?

That’s right. I got this awesome brainstorm at 2:08 am and I’m here at my computer doing a brain dump so I can get back to sleep.

So, here it is….

How to improve ecommerce conversions.

Most people think that once you get your traffic up on your ecommerce site and you have a ton of visitors, the next thing to do is to focus on improving conversions. Its true, but its also too late.

You see, your ability to convert customers all happens before they get to your site. It actually happens before you even put up a web page. How to improve website conversion happens at the idea phase.

Before you do a thing, you need to define the WHY. Why are you  in business. What is your purpose and mission.another way to think of this is WHY ME?

From that you need to think of your customer. Why does your customer have pain? Why are they looking for help? Before you begin, you need to know WHY YOU?

Are  you getting the trend here?

Step 3 is to know your competitor and what alternatives there are to your offering. What are they offering your customer? Why would your customer choose them? WHY THEM?

And finally, we get to ask ourselves, “Why would my customer choose me over them?” What is the trans-formative experience they get from working with me? Why will their lives be better off by choosing us? WHY US?

This video of Simon Sinek below provides a fantastic example of WHY. It’s less than 20 minutes long and it explains WHY ecommerce conversions are determined before your customer gets to your web site.

If you’d like to learn more about how to increase your ecommerce conversions, please join me on this complimentary teleclass “5 Simple Strategies to a 6-Figure Online Store“.

I want to thank Janine for sending me the link to the video which resulted in me getting no sleep tonight 🙂 I wish you all a good night’s sleep and let me know how you see the WHY ME, YOU, THEM, US applies in your business. How will it change what you do?

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

Comments

  1. FutureTracy says:

    Don’t you hate that 2am bright idea. Sometimes I spend the whole next day racking my brains to find it.

    I like your WHY ME, YOU, THEM, US phrases above. I also try and tell people to think of the 5 Ws – Who, Why, When, Where and of course What but I like what you did with the 4 Whys.

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