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How to make your online store more visible

There’s so much competition to my online business. How can I become more visible?

How to set up

your online store

and make it visible

When you are trying to sell your goods, services or programs online through your ecommerce site, it can be very daunting to rise above the noise of the competition and separate yourself from the pack. Trying to get your ecommerce business listed on the first page of Google and the other search engines can be an extensive and sometimes expensive process. This is especially true when you have an online store in a highly competitive field.

So, what are you to do?

Create a niche.

One solution is to further define your niche or area of expertise. Focus, Focus, Focus.

You need to find a way to refine your online store offerings so that they speak more powerfully to a smaller group of people.

Identify who has the need

One way to refine your niche is to identify a specific need of one of your customers and talk directly to it. You can create a landing page of sorts for that one application of your business. Then talk to the pain of the customer. Identify with them that you understand where they are coming from. Then, and only then, you should talk about the possibilities to achieve from your product, service or program. Back up your claims with examples, stories and proof.


A second way to define your niche is to do some research about what your customers want. I quick poll or survey or even a phone call can get you some more information to tell you what direction to go in.

Find Long-tail Keywords

A third way is to search on keywords related to your business and find what they call “long-tail keywords” which are actually phrases that have to do with your online store. Look for phrases that someone might type in when they are looking for your product or service. Then look for a narrower selection. For example, when looking to market my teleclass “5 Simple Strategies to a 6-Figure Online Store”, instead of trying to compete for the phrase “online store” I looked for phrases like “How to create an online store”. This phrase shows someone who is looking for information (how-to) and they are not necessarily looking to build it themselves because they used the word “create” as opposed to “build” which was another popular keyword.

Create a Solution

The fourth way to define a niche for your online store is to focus on an application of the product or service you provide. For example, if you sell all aromatherapy products you can segment your products into solutions for your customer. This might look like having a landing page for all products that heal back pain. Or perhaps one page for each back pain problem your products can heal.

These strategies will help you to refine your product mix in your online store and tailor it more closely to what your customers want to buy, thereby helping you to get more traffic to your online store and convert more sales.

What methods have you used to create a niche for your ecommerce business?

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.


  1. […] they call ‘long-tail keywords’ which are actually phrases that have to do with your Online store. Look for phrases that someone might type in when they are looking for your product or […]

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