9 Tips to a Profitable Online Store

How to get online store salesA few months ago, one gentleman on one of my LinkedIn groups posted a request for help. That post ignited a fire in me.

You see, after composing a response to him, I realized how the 9 steps I outlined could be converted into an article. Then I thought it could become a series of articles or a case study using his site as the example. Then I thought well I might as well turn it into a class.

So that’s what I did.

Next week, I’m teaching a live one-time only teleclass called

“5 Simple Strategies to a 6-Figure Online Store:

How to make FAST RECURRING INCOME so you can live the life YOU Want!”.

If you or anyone else you know is interested, here’s where you can find out more:

http://www.6figureonlinestore.com

I want to thank Larry for the inspiration. It is my hope that I can help business owners like him to create the income they need to live the life they want.

All my best, Debra

The request for help:

Recommendations on SMALL business marketing

Marketing is something that I never pursued much, and I realize now that I need some help marketing my small business. I don’t have much money to spend – my business is SMALL, and there’s not usually much cash flow. Anyone have any suggestions that won’t break the bank besides SCORE and SBA? The business is an on line business, mostly word-of-mouth. I do some magazine and specialty ads, but that’s about it. I am looking for ideas, or recommendations, or just ways to get the word out.
I am envisioning people getting to the part about not much money and then lots of ‘deletes’!!

-Larry

9 Tips to a Profitable Online Store:

Larry, as a former owner of an online retail store, and an internet marketing coach here are a few tips:

Strategy:

  1. Don’t compete on price. It won’t get you anywhere.
    When you are a retailer of products that are available through other sources, the reason people will come to you above all others is…. the relationship! Without a relationship, you can only compete on price (which is typically a no win situation).
  2. You must provide value-add.
    A blog would help you to establish a relationship with your readers, and create traffic through SEO and establish you as the go-to source for your products. Give them tips and ideas. You need to be a content creator.
  3. You need to focus on your customer. Is it the jewelry crafter or other? You need to speak to each subset of crafter differently and have different supplies for each niche. Pick on niche and be the best you can at meeting their needs.

Tactics:

  1. Traffic:
    You need to generate traffic. In your case, SEO and a blog would be the starting places. Improve the description on your site. Let people know who the right customer for you is and why they should be your customer. Networking both online and off in craft related forums is next and the fastest way to build relationships. Commenting on other craft related blogs will also get you attention.
  2. Capture names and build a list:
    You need to have a way to capture your customer’s name and build your list as soon as they come to you site. Give away something for free in exchange for their name. It can be anything from a product to a free report on jewelry making. Make it relevant to the customers you are targeting.
  3. Communicate:
    Send out weekly tips via email and your social media connections. Give away your expertise. Build trust. Eventually ask for a sale.
  4. Ask for the sale, and transact business.
    You may need to use some sales techniques such as special offers, bundles, time-limited offers, etc.
  5. Build community and Upsell.
    Know what type of products your customer buys and offer them related products at the time of sale. Create upsells. Don’t inundate your customer with more and more offers. Give them your expertise and build the relationship. Deliver world-class customer service. Delight them.
  6. Measure results.
    Measure what works and what doesn’t. Learn where your efforts are best spent and focus on those.

That’s it.

If you’d like to learn more about how to grow your online store sales, please join us for this FREE one time teleclass http://www.6figureonlinestore.com.

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

Comments

  1. So often, especially for new solopreneurs, they are quick and eager to get a website up and running, so that their business can feel “official.” But the missing piece is the marketing strategy (e.g. the what, how, and why of their site). There are too many websites out there that are nothing more than html formatted brochures. Thanks for the work that you do to get websites turning profits for businesses!

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