Have you ever gone to a networking group and listened to a speaker who told you nothing of value except a bunch of statistics and definitions? I went to one of these recently. The networking was good, the group was good, the speaker was knowledgeable, but he really needed an updated presentation with something more useful than a list of definitions and statistics on social media.
Here’s my thoughts on what an introductory presentation might cover. I would love to hear your comments on what would be valuable to you.
Introduction to Social Media Marketing
- What is social media networking and how does it differ from traditional networking?
- When do we use social media in our marketing? Why should we use social media?
- How much does it cost? What is the time commitment?
- Life cycle of a social media user
- Demographics, Features and Benefits of each venue.
Social Media Venues to include:
- Bookmarking
- Blogging
- Microblogging
- Video
- Forums
- The Big 4:
- Linked In
- Youtube
Advanced topics in Social Media:
- How to create a social media presence.
- How to setup and use each network.
- How to find and connect to your network.
- How to build your network.
- How to create ongoing communications.
- How to convert to sales.
- How to use for ongoing brand building and customer retainment.
- How to streamline and integrate your social media together.
- How to prioritize your social media efforts.
- How to track results.
What do you think? What topics would you like to see in a 1 hour overview seminar on social media? What would you like to see in a detailed course?
About Debra Zimmer
