How to Get the Celebrity Look for Less

How to Get the Celebrity Look for Less

Here’s a great example of contextual advertising at its best. It targets fashion forward celebrity watchers and shows them how to get the same look as the celebrity within every person’s budget. The ad airs during Entertainment Tonight. I love how well these Kohls’ ads speak to their ideal customer and positions Kohl as the go-to source for fashion within a budget. It indulges one’s desire to feel like a celebrity and makes it attainable.

A contextual ad such as this is more likely to have stronger and more immediate results than an ad that addresses the general public. It is so targeted and talks so directly to the customers wants and desires, that I was inspired.

What other great examples of contextual advertising have you seen? Can you think of ways you can apply contextual advertising in your business?

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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