List of 300+ Marketing Ideas & Tactics

List of 300+ Marketing Ideas & Tactics

Here’s the laundry list of over 300 Marketing Tactics and Marketing Ideas to use to market your small business. The list is organized alphabetically. In The Millionaire Marketing Machine, I have organized this list of Marketing Ideas by how each is used in the marketing process to power your marketing machine. Each marketing idea in this list marketing tactics has a purpose that is intertwined with the others and when used together and in sequence they create a powerful engine to propel your business forward.

404 Errors

800 number and PO Box

800 Phone Number

900 Phone Number

A letter of introduction to the company

A sample news story

Ad Sense by Google

Ad Tracking

Ad Words by Google

adopt-a-highway

Ads in videos

Advergames

Advertising

Advertorial

Affiliate Marketing

after-hours gathering

Airplane Chauffeur

Animation

annual award

answering machine message

Articles

Auctions

Audio Marketing

audio message on website

Audio or video files of interviews, speeches and performances

Autoresponders

Avatars

award

Award Recognition

Backend Marketing

Banner Ads

Bartering

be interviewed

Birthday Reminders

Blog Advertising

blog comments on other blogs

blog RSS and syndication

Blogger relations

Blogging

blogging communities

Bonus Offers

book a celebrity guest

bookmark this page script

Bookmarking

Borrow a wall/building

Branded microsites

Branding

brochure

Build trade show booths and exhibits

building signage

Bumper Stickers –

bundle products

Business Cards

Case Studies

chamber of commerce

Charity Donations –

Circulars –

Client Appreciation BBQ –

Clubs

co-branded product

Color schemes

Commenting on related blogs

Comparison shopping

Conference Calls

Consulting

Contests

contextual advertising

Copywriting

Coregistration

Corporate Web Site

Coupon

Courses

Create an XML sitemap

Credibility

Cross Promotion

customer loyalty program

customer of the month

Demonstrations –

direct mail campaign – 3-6 postcards post 7-10 days apart

Direct Response

Discussion Groups

Doctors Office Magazines

Domain Names

Download Page

drawing

Ebay

E-book –

Ebooks

Eclass

editorial calendar

Email

Endorsements

examples

Exclusives

expo booth

extranet

Ezine

Fake publicity stunt –

Favicons

Feedback forms

Fish Bowl Business Cards –

Flash

Forums & Newsgroups

free content

free ebook

free gift with $X purchase

free shipping

Freebies

Freelancing

fund-raising

Get listed in a paid directory like BOTW or Yahoo Directory.

grand opening

Gratitude

Guarantees

Guest blogging

guest presenters

guest speakers

Hair Salon’s and Barber Shops –

Hang up fliers, posters or business cards at community halls, libraries, or other local businesses,

Headlines

Hold a Contest –

Holiday Greetings –

Holidays

How-to clinic

Image

image communities

Industry Events

Info Products

instant messaging

internet TV

Interviews

intranet

Joint Ventures

Keywords

language translated content

Leads

Let Others Talk You Up

limited-time offer

Link Bait

Link Cloaking

Link Strategies

Listbuilding

List in related quality directories

List of frequently asked questions

live customer service

live streaming

loan your facilities as a meeting place

Local Events

Logos

Magazines –

Mailing lists signup

Mastermind Groups

Media Events

Media Kit

Membership sites

merchant account – accept more payment options

microblogging

Mini Courses

Mini Ebooks

Mini Sites, microsites

Mobile Ads

Mobile content

Money Stamping –

Movie Theater Ads

Multimedia

Music

Network Marketing

Networking Organizations

News feeds

News related to the industry or investor news

Newsletters

Newspaper advertising

Offer all the extras

online chat

online games

Online radio show

open house

order form

organize a conference

Outdoor Signs –

Own the bus stop

own TV show

Paid Reviews

participate in forums with Signature

participate in wikis

partnerships

Pay it forward

Pay per click

Pay per whatever

Peer to Peer relationships

Phone consulting

photos

podcast

Pop-overs

Pop-unders

Pop-ups

Postcards

Posting in related forums

PPC – Pay per Click

Preselling

presentation

Press Release

Press tour

Price Reduction

Pricing

primary call-to-action above the fold

Print Calendars –

Private Label

Private Sites

Product and service information and brochures

prospecting

Public Relations

Public Speaking

Publicity

Publishing

Put it on a bus

Questions

Radio_internet

ratings sites

Recent reviews, publications and articles

refer-a-friend link

referral fees

Referral Marketing

regional content

Reports

Reprint or Resell rights

Return address label

Reviews

Reward Programs

RSS Advertising

sales event

Sales Letter web Page

Sales letters

samples

Scarcity

schedule of promotions and events

Screensavers

Search engine optimization

search marketing

sell ad space on your properties

SEM – Search Engine Marketing

Seminars

Sex Sells

Shopping carts

signage

signature

Signs

social advertisements like Facebook

Social bookmarking your site

social media advertising

social networking

social networking, forums, wikis, collaboration

special interest groups

split-test

Sponsor an event

Sponsor the homeless

sponsorship

Squidoo

Sticky Notes

Sticky pages

Submit your site to the DMOZ directory

Submitting articles to directories

Surveys

Sweepstakes

syndicated content

Syndication

tagging

tagline

Talk Shows

Target Market

teach a class

Teleconferencing

telephone hotline

Teleseminars

Testimonials

Testing and Tracking

Thank You pages

The company profile, history, and management

Tips

Toolbars

Top 10 reasons to choose YOU

Trade Associations

trade shows

Trade Shows

Training

Translation

Troubleshooting

T-Shirts

Tutorials

TV

Unsubscribe message

Upselling

Url

user generated content

USP

vendor relationship management

video communities

Videos

Viral Marketing

Virtual Tradeshows

virtual worlds

Voicemail

voting features

Web Pages

Web Site Design

webinars

Welcome or confirmation message

white papers

widget advertisements

widgets

Window decals

window displays

Word of Mouth

workshop

Writing guest articles

Yellow Pages

I’d like to thank some of the blogs that I used to compile this list of 300 Marketing Ideas and Tactics:

Over 150 Marketing Tactics and Growing,  By Kevin Wirth

50 Guerrilla Marketing Tactics You Should Be Using, By Bootstrapping Blog

If you have any other marketing ideas or tactics  that you would like to add to the list, please add a comment below.

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

Comments

  1. This is a great list and a wonderful resource to small business owners. I am saving to my favorites to refer to… and I RTed. 🙂

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