Did you see the Hope for Haiti Now Benefit on TV Friday night? If you were watching TV, you couldn’t help but see it. It was on every major network, and then some. It must have been on at least 6 channels. The truth be told, I don’t pay for cable or satellite so I only get the free stations. The only stations it wasn’t on were the spanish channels. Why is that?
Anyway, that was a prime example of someone dominating their distribution channel. I’m very impressed with them for negotiating that distribution. But then again, if you were a network and word got out to the public that you refused to air the benefit, people would be up in arms. You would have a major PR debacle on your hands.
Lesson learned from Hope for Haiti Now. When you got the leverage, use it to gain full market domination.
Oh, by the way, if you have a social life and were out on friday night and happened to miss the benefit, You can order songs and videos here to support the charitable effort.
About Debra Zimmer
