Hope For Haiti Now Benefit

Did you see the Hope for Haiti Now Benefit on TV Friday night? If you were watching TV, you couldn’t help but see it. It was on every major network, and then some. It must have been on at least 6 channels. The truth be told, I don’t pay for cable or satellite so I only get the free stations. The only stations it wasn’t on were the spanish channels. Why is that?

Anyway, that was a prime example of someone dominating their distribution channel. I’m very impressed with them for negotiating that distribution. But then again, if you were a network and word got out to the public that you refused to air the benefit, people would be up in arms. You would have a major PR debacle on your hands.

Lesson learned from Hope for Haiti Now. When you got the leverage, use it to gain full market domination.

Oh, by the way, if you have a social life and were out on friday night and happened to miss the benefit, You can order songs and videos here to support the charitable effort.

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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