Who should write a blog?

Who should write a blog?

Anyone can write a blog. Some people write blogs for personal reasons, some write about their hobbies. I focus on how to use a blog as a tool to grow your business.  To be an effective blog writer and to get the most return on your investment of time and money spent blogging, you will need a blog strategy, personal discipline, an internal desire, and unique content.

Your blog strategy will determine why you are writing your blog and what your goals are. You need your plan to include how frequently you are updating it, what types of content it will include, and it needs to speak to your target customer.

Your blog needs to be updated regularly according to your plan. If it is not updated regularly it will get less traffic and be less effective in implementing your strategy. Not only do you have to update frequently, you also need to be persistent and keep at it. It will take time to develop a following. It doesn’t happen overnight. This requires discipline.

You need to have the desire to create the content on a regular basis, and to be persistent. You can’t stop once you start. I have found that once I got in the habit of writing, I about my daily routines and interactions with my blogger goggles on. For example, I was at church thinking “Oh, that would make a good blog post”.

Which brings me to content. You need a content plan that offers compelling content to attract your customers and keep them coming back. You can create a 3 month rolling calendar of what your content strategy, topics and types of articles will be. You can even write them in advance.

  • Strategy
  • Discipline
  • Desire
  • Content

These are the 4 key personal characteristics that are required to have a valuable and successful blog.

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

Comments

  1. Leanne says:

    Good thought about having a content calendar–plotting out an approach in advance. I can see how this would–will!–be valuable to get past the inevitable bumps of “huh, what should I write about next?”

    I’m curious, though: what exactly do you mean by “content strategy”? Is that tying your content back into the overall blog strategy (ie, planning content that is consistent with the goals of your blog/meeting the needs of your target audience)?

    1. Debra Zimmer says:

      Your content should support the goals of your blog AND it needs to address the needs of your customer. For example, I started out providing ideas, tools and resources for a variety of small business marketing tactics. I believe that gives my readership a solid background of tools and info to use in their business. But, I’ve been mixing in commentary on current events and that seems to draw more readership than my original content. So now I’m adding more of that in. However, I can’t really plan on Tiger Woods’ affairs becoming public so I have a plan for 3 solid articles a week and when something happens that makes a good marketing example, I add it in to the mix. As the new year approaches, I’m now working on a plan for product rollouts for my coaching practice. My blog will continue to offer the best free marketing tips for small business which emphasizes the fundamentals, it will evaluate current events and trends, AND it will support the underlying themes of my coaching practice. There will be a content framework with room for flexibility to react to the marketplace and the customers inquiries. Like now I will probably turn your question and my response into a blog post. Clearly there is room for me to expand on this topic 🙂
      Thanks for inquiring.

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