How to use Networking to Grow Your Business

Business Networking

Business networking is used to create opportunities through like-minded people.

The goal of business networking is to build new relationships and thus generate business. It can be more cost effective than other forms of marketing. Social Networking is one form of networking, but offline business networking is often more effective.

People do business with people they like and trust. Like and Trust is easier to achieve in a face-to-face format. That is why professional networking is still so popular among small business owners.

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Tips:

  • Get out and talk to people.
  • Meet with everyone you know to share what you are doing and ask them for referrals.
  • Always think about how you can help the person you are talking with.
  • Ask for a business card. Give them one of yours.
  • Connect with them online. Ask them to subscribe to your mailing list/newsletter.

Resources: Places to Network & People to Network with

  • Chambers of commerce
  • Alumni Groups
  • Friends and family
  • Twitter meet ups
  • Career fairs
  • Religious groups
  • Parents of your children’s friends and classmates
  • Neighborhood groups
  • Professional organizations
  • Networking organizations
About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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