Black Friday is all RED!

Black Friday and Retail Marketing

Most people think that Black Friday is the hugest shopping day of the year. And, well, it may be if you are one of the large national retail chains that has a big budget to promote large loss leading discounts to hundreds of thousands of people. But, if you are a small local retail shop, it’s one of the quietest days of the year. Why? because everyone is out at the mall, chasing the deal. The consumer doesn’t actually get around to shopping local, until the last week or two of the month.

How do you compete?

As a small business owner, you DON’T! At least not head-on. So instead of going after the Black-Friday shopper, try an alternative.

There are a lot of customers that don’t like the crowds and rush of mall shopping. Send email or a personal invitation to your best customers and invite them for a private shopping event. Or, host a customer appreciation holiday event. Offer hot cider, hot cocoa and holiday cookies while they shop.

How do you add value to their shopping experience? What can you offer that the big chains can’t? Personalized service for one. A flexible and intimate shopping experience is another. Focus on your strengths and add a holiday twist.

Always go back and evaluate what your customer wants. Why do they shop with you? Focus on the customer and giving them the ultimate shopping experience.

And Happy Thanksgiving to you.

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About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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