“I don’t need a blog” and 6 Reasons you DO!

Have you ever heard someone say “I don’t need a blog, there isn’t enough to say about my product/service/subject?” Have you ever said it yourself? I used to think that way as well. How would I ever come up with enough to say about one particular subject? Well, there are all kinds of blogs with all kinds of purposes. The key to a successful blog is to know why your doing it and having a clear focused mission and strategy behind it.

Let’s say you are a crafts-person. A photo blog would be a practical and very effective means of sharing your custom work. A photo blog would do many things for your business, such as:

1) Create a portfolio of projects for your customers to review before making a purchase decision. For example, a painter, you can post before and after photos of her work.

2) A crafts-person could post photos of their booth and customers at the latest event they attended.

3) Allow your existing clients to post comments about the success of the project or event, thereby improving trust and probably conversion of potential clients and increasing the connection and relationship you have with your existing customers.

4) Your clients could link back to your blog post, increasing your search engine rankings and improving traffic to your site

5) When you add comments about the event/project/etc. in your post you can include keywords and increase your traffic and SEO.

6) It gives you more pages to be indexed by an search engine.

Just something to think about. There are many different types of blogs and many different reasons for creating them. One way to think of a blog is that if your business is involved in something informal, dynamic, changing, or current, perhaps it belongs in a blog. A blog is a great way to create an informal portfolio and to market your business or service.

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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