How to use Surveys to Market your Business

Surveys

A survey is a means of collecting quantitative information about a group. It can be used to collect opinions or quantitative data. Surveys can be used in several ways.

Tips:

  • Ask questions of your customers to engage them and start a dialog.
  • Gather information on what your customers want.
  • Identify the demographic you want to be talking with.
  • Quantify feedback from your customers.
  • Collect the opinion of your customer.

Resources: Surveys

  • Zoomerang – The Leader in Online Surveys with Over 1 Million Satisfied Customers. Quickly and easily create online surveys to get the insights you need. You can build a survey in minutes with free access to over 100 professionally-designed online survey templates. Then, analyze and share your results by creating customized charts, posting them to your blog or website or just exporting your data to Excel, PowerPoint or a PDF.
  • SurveyMonkey – Using just your web browser, create your survey with our intuitive survey editor.  Select from over a dozen types of questions (multiple choice, rating scales, drop-down menus, and more…).  Powerful options allow you to require answers to any question, control the flow with custom skip logic, and even randomize answer choices to eliminate bias.
  • QuestionPro – QuestionPro is web based software for creating and distributing surveys. It consists of an intuitive wizard interface for creating survey questions, tools for distributing your survey via email or your website, and tools for analyzing and viewing your results. You simply build your survey and email it to a list of potential respondents. QuestionPro will take care collecting and recording the responses. Results are available in real time.
  • PollDaddy – With your free account from PollDaddy you can create online surveys and polls for your website, blog and social network. Find out what your visitors are thinking today. Create your surveys and polls using our custom templates or create your own. Use our in-depth reporting engine to aggregate, print and export your results.
  • Snap Surveys – With 27 years survey experience and thousands of users, Snap Surveys can supply survey software and research services for your specific market sector. Snap 9 is our user-friendly survey software for market research. Snap provides the tools you need to get your research done. Professional IT and research services for survey management and data processing from our in-house SurveyShop division.
About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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