Tips for Writing Press Releases

Press Releases

A news release provides reporters with the basics of a feature story and is used to attract attention or publicity for items such as events, promotions, awards, new products, new services, sales, accomplishments.

A media release is a short article that you send to the media so they publish a feature story about your product, service or company. It is written in a way that tells a story that will interest their readers, viewers and listeners.

A press release is sent to the media to encourage them to write articles on a subject. It is biased toward the writer’s objectives. It describes the who, what, where, when, why and how of a story.

A press statement is an official statement or account of a news story.

Tips for writing press releases:

  • Write a press release regarding your company’s product or service, new offering, grand opening, event or something new you are doing.
  • Include your most important keywords in your press release. This helps people searching the web for your topics to find you.
  • Include a link to your website. The links back to your site from other sites posting your press release will help increase your website’s page rank in search engines!
  • Other websites will pick up and post your press release on their site. Many will create a permanent link to it. This enables customers searching for information on your topic to find you.
  • Use a free press release distributions services to blast your information out across the web.
About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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