Find Your Ideal Customer

Who says there’s no such thing as a perfect customer?

Your ideal customer doesn’t exist because you don’t know who they are. You haven’t taken the time to identify what the characteristics of a person are that makes them an ideal client for you! Every one of us is different and we each have different thoughts, behaviors and beliefs. Some call them philosophies. Whatever you call it, you need to know what are your strengths, your weaknesses, your beliefs and your dreams before you can effectively size up your customers and explode your business. The better you know yourself, the easier to find your dream clientele. In fact, the better you can communicate what you want, the faster and easier it will come to you.

This may sound like the hocus pocus that people refer to as the law of attraction and in a way it is. With an undergraduate in Optics which is the physics of light, I understand the principles of energy and magnetism all too well. As an All American athlete, I was trained in the discipline of the mind, body and spirit including discipline, autosuggestion, goals setting and positive attitudes. As an experienced business person, MBA and Microsoft Millionaire, I am astute in the principles and processes of building and running an efficient business. As the Expert Marketing Coach, I combine all these principles to help you to unveil your inner power and strength then translate that into achieving your business goals and your ultimate success.

So, how do you find your ideal customer?

  • First, take a look inside yourself and outline your strengths, weaknesses, likes and dislikes. What are you good at, what do you hate doing. What would your friends say are your strengths?
  • Next, write down the names of your 5 favorite customers. Don’t have any? Then write down the names of people with whom you have enjoyed working. What is it about working with them that you loved? Just note about 5 characteristics for each of them.
  • When you look back you will see that there are similarities. You can probably extract about 5 overall traits that they exhibit. How would it feel if every customer exhibited those traits?

“How do I get that?” you ask.

  1. First, you have to believe it’s possible.
  2. Second you need to desire it.
  3. Third, you need a plan to make it happen.
  4. Fourth, you need to take action.

What you will find is that as soon as you have identified your ideal customer, you will begin talking differently, writing your marketing materials differently, using different messages, and seeing those ideal characteristics in people you meet.  Everything about you will be “attracting” those customers to you.

In the Expert Marketing Strategy Workshop and the Home Study Course we go into this in more detail and help you create an action plan. In my Sapphire and Diamond coaching programs, I am able to personally coach you through the process of breaking through the barriers that prevent you from implementing the plan and achieving your success.

Of course, nothing will change unless you take action. My husband has an appropriate quote taped to his computer screen. It says “If all you do is sit around and visualize, the men in the overalls with the big trucks will come and take away your furniture.” As Nike says, “Just Do It!”

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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